Our passion is crafting seductive visual stories that intimately connect viewers and brands.  We optimize this content for every delivery channel on earth – from film & television to mobile, digital & environmental installations.People crave sensual involvement, visual engagement, and surprise. Brands that tap into these needs communicate and connect with consumers in a personal and authentic way that invites enduring bonds.  In the global marketplace, art equals power.  It’s really that simple.

After graduating (graphic design) from Florida State University, Mark worked in Atlanta long enough to meet future wife Loren Fancher, before relocating to NYC to work with Tibor Kalman at the legendary design shop M&Co. He later branched out, freelancing as a designer and illustrator in publishing, music and fashion. For over 20 years Mark’s award winning illustrations appeared in magazines and newspapers and on book jackets, CD covers, and surfwear around the globe. After moving to Miami in 1989, Mark became a fixture in the nascent South Beach art scene before relocating to Atlanta in the early 90’s.Embracing a lifelong love of animation, the future Superluxurian interned in the cel department at Crawford Communications. There his design background found application in film and video. In 1998 Mark became creative director of Crawford’s broadcast design group DESIGNefx.

Mark and wife Loren formed Superlux in 2001, fusing design and production into an integrated creative offering. Mark has written and directed hundreds of productions involving motion graphics, animation and live action. BLOWOUT is his second film.

In the 1980s she relocated (with future husband Mark Falls) to NYC , where she worked in publishing, becoming an art director for Paris-based magazine giant Hachette Filipacchi.

At the end of that decade the Falls’ were lured south by the burgeoning art scene in Miami’s South Beach. There, the freelancing couple inhabited an apartment in the Ocean Drive mansion that would eventually become Gianni Versace’s private home.On returning to Atlanta, Loren finished her degree – in film production – at Georgia State University. She worked as a production manager at Turner Broadcasting’s Film & Video unit before joining Superlux full-time in 2006. Loren worked in various crew capacities on the feature films “False River,” “Twinge”, and “El Norteño”, and the short “I, My Brother’s Keeper.”, and wrote and directed the short “Bug Man”. Loren’s design background, art direction career and inquisitive nature stamp her productions with an indelible visual signature that is always concise, dynamic, memorable and human.